Dubai Parks and Resorts boosts media campaign

 

NetBooster will manage all domestic and international digital performance media campaigns for all of the individual parks and experiences.

latest Running | Nike SB

Dubai Parks and Resorts, the Middle East's largest integrated theme park destination, has struck a partnership with NetBooster, an independent European agency in digital performance marketing, following the success of a rigorous selection process amongst international marketing agencies.

NetBooster will manage all domestic and international digital performance media campaigns for all of the individual parks and experiences within Dubai Parks and Resorts comprising motiongate Dubai, Bollywood Parks Dubai, Legoland Dubai, Legoland Water Park, Riverland Dubai and Lapita Hotel.

Jan Klawer, managing director of NetBooster Mena, said: "Dubai Parks and Resorts is one of the most amazing developments to be launched in the UAE and the wider region for tourism. The account strengthens NetBooster's portfolio of travel and tourism related clients in Dubai. It feels like a natural fit with our existing airline and hotel clients, adding a very strong and compelling destination client. For our team, working on such an account is very inspiring and a great extension of the other digital campaigns in travel they already run."

Vinit Shah, chief destination management officer at Dubai Parks and Resorts, said: "We want to ensure that every visitor to Dubai Parks and Resorts is able to 'Experience Amazing', from the unique rides and attractions we offer to the extraordinary culinary concepts and retail offerings. Our partnership with NetBooster will ensure that all of these aspects are showcased to our audiences around the world before they arrive at Dubai Parks and Resorts."

Last year has been a significant year of growth for NetBooster's Dubai office, already managing one of the world's largest paid search accounts with Emirates airline.

Set to open in October this year, the large-scale Dh10.5 billion theme park destination is spread across 25 million sqft located on Sheikh Zayed Road opposite Palm Jebel Ali in Dubai.

About 6.7 million ticketed visits are projected in 2017, the first full year of its operations.

 

credit to Khaleej Times